H.E. Khalifa Al Mansouri, ADX Acting Chief Executive, said: “Digital technologies represent a profound transformation of our business and operational structure. SAHMI is an instrumental program designed to fully leverage the changes and opportunities brought about by digital technology and which asserts our position as a customer-centric organization. Such a high-profile recognition demonstrates that our team has developed the right program to answer specific needs from our customers and in perfect alignment with our dual objective of improving our competitiveness and easing of doing business.”
Putting its word “Transforming in the making” into reality, this initiative was an expression of digitisation, part of the global transformation occurring in the UAE. The SAHMI CRM Digital Transformation Program also highlights the commitment of the Exchange to develop and embrace specialised digital technologies to service the stock market and meet the needs of investors in accordance with best international practices. This program will also make vital contributions towards supporting the Abu Dhabi Government’s digital transformation efforts, while further accelerating and elevating digitisation across the Emirate’s infrastructure
SAHMI is at the forefront of these changes, as it represents an instrumental means of transforming ADX business and enhancing its interactions with its investors and stakeholders alike. The Program aims to manage investor relations by automating investor service requests within the platform across all major systems in ADX, as well as integrating it with digital initiatives introduced by the UAE government, such as SmartPass service and The Whole of Government initiative. The Program achieves a significant transformation in the provision of government services for investors to enhance their experience within a transparent, precise, and yet, secure information system.
This initiative also represents an integrated platform providing investor services through several ADX channels, such as the website and a smartphone application. It enables investors to apply for the service of their choice at any time and from any place without the need to visit an ADX customer service office. Some of those services include: issuing an investor number, transfer of securities, update investor information, as well as generating investor reports
The SAHMI program is part of ADX’s strategy to accelerate the impact of digital technology across the organization in a strategic and prioritized way and to enhance Abu Dhabi’s positioning as a great place to invest. In addition to the recently announced reduction of commission fees, this program will lead to create a vibrant market place and make ADX a global platform for technology. Further, this will promote its value proposition through its new products/services offerings that support a wide-ranging investment portfolio.